Exclusive: Lexus LF-LC Concept - Automotive Design

The most difficult part about building a car for the future is not engineering. Given adequate resources and commitment, tackling a car’s performance, quality and reliability issues really boils down to just a mechanical procedure— albeit extensive—where the goals are clearly understood and measured. It is a “hard” science challenge because it can be achieved with meticulous processes, checked off one by one. If a new car doesn’t meet the criteria, go back and try again. Today, the car engineering development process has become so standardized that even the least expensive models are meeting impressive performance, quality and reliability benchmarks.

So what is the Holy Grail in building the car of the future?

It’s all about styling—the soul of a car.

Styling is the “soft” science of trying to understand what connects with the always-evolving taste of the consumer. And because there are no clear pathways to find the answer, it is a far greater challenge to meet than engineering. No matter how sophisticated the car design process or how modern the tools, very few manufacturers can claim to execute styling successfully and consistently.

Computers help to speed up the design process.

Since its birth in 1989, Lexus’ focus on the “hard” science of quality and reliability has been impressive. Even though it has some sporty models in its portfolio, the premium Japanese automaker is still mostly known for building luxury cars better known for quality than performance. On top of that, these products fall short in executing a styling language that appeals to the consumer’s passion for automobiles—the “soft” science. Let’s face it, buying a car is a very emotional decision. Ultimately, it is a personal statement expressed on the road. No matter how great a car performs, or how problem free it may be, looks count...a lot.

The spindle grille is to be Lexus’ signature on all future models.

Lexus realizes the seriousness of its “boring car” reputation and is intent to change the course. On the eve of the 2012 North American International Auto Show, we had an exclusive, behind-the-scenes peek at the new Lexus LF-LC concept car, a core from which all future Lexus models may draw inspiration.

Profile of the LF-LC under studio lighting.

Kevin Hunter, president of Calty Design Research, noted that they were given a clean sheet of paper to design the LF-LC. The mission was to come up with a new 2+2 hybrid coupe concept to redefine Lexus’ future design language. Only a few written attributes were given as criteria: avant-garde beauty, originality, driving joy and unequaled technology. No wonder the Calty team, including Ian Cartabiano (see Ampersand for interview) and Edward Lee for exterior, and William Chergosky and Ben Chang for interior, was excited to work on this rare project. In fact, the designers were also told specifically by the president and CEO of Toyota, Akio Toyoda, to make sure the concept must have the “wow” factor.

The work on the LF-LC began in May 2010. As with any car design, the folks at Calty looked for inspiration. And they found it in nature, in the form of a tree leaf for its complex shape but also its flexibility to be sculpted into various flowing forms. The result is the stunning LF-LC concept, a car that captures the simplicity and the smooth-flowing nature of a tree leaf; yet a more thorough look reveals an intricate network of details not unlike what you would discover when you examine that same leaf close up.

 Ian Cartabiano, Studio Design Manager (Lexus LF-LC exterior lead) 

The face of LF-LC incorporates elements of the Lexus spindle grille that also appears on the recently introduced GS. Each L-shaped headlight contains three LED projectors that resemble forward-looking camera lenses. The pointed snout set off by large vertical air scoops that flank the grille, plus the ribbon-like fender surfaces bending and folding aft, are some of the elements of the strong front-end treatment. In profile, the LF-LC has a muscular lean-back stance delineated by a simple flowing roofline that’s cantilevered at the A-pillar to give an airy feel to the passenger cabin. Large air scoops are nestled inside the wide rear fenders. And around the back, the Lexus spindle outline is repeated with bold character lines in the fascia, capped with taillights designed with depth to simulate the appearance of a jet engine with its afterburners on. Thin, vertical fog lamps fall from the edge of the taillights and nicely complement the stacked quad exhaust pipes.

 The LF-LC’s floating roofline cantilevered at the A-pillar can be

best viewed from this angle. 

Inside the LF-LC, the tumbling ribbon surface theme is seen again on the dash, surrounding the passengers on the door panels and down the center console. The front and the rear seats are highly sculpted and wrapped in rich smooth leather, their inner surfaces accentuated with suede and contrasting stitching. The steering wheel is race-inspired with integrated controls. The multi-layer digital instrument cluster houses an analog-style tachometer as well as transparent OLED (Organic Light Emitting Diode) displays that show other vital information. Two 12.3-in. LCD screens form the infotainment center, controlled by a touchscreen Techboard on the center console. On the Techboard, every action is duplicated and traced on the LCD screens so you won’t have to look down and be distracted from driving. Behind the Techboard is a leather-skinned gear selector. Overall, the interior’s leaf-like ribbon surfaces not only create an open cabin feel, but also wrap the driver and the passengers snugly in their respective spaces.

Will the LF-LC concept add the necessary “soft” science— the soul—to Lexus’ future car design? Will it help Lexus stay competitive with premium European automakers? Maybe, if it is warmly received at Detroit and the design leads to consistency. Without this, Lexus can spoil its own chances.

Lexus has tried for a more distinctive look in the past— witness the first-generation SC coupe (1990s), the second generation GS sedan (mid-1990s to mid-2000s) and the recent LFA supercar. But when you look at the rest of the brand’s lineup, namely the ES, IS, HS, RX, GX and LS, there are no strong styling statements made.

Lexus LF-LC Concept interior has a race-inspired steering wheel with integrated controls. 

So the challenge for Lexus is not the lack of exciting new design ideas, but one of absolute commitment to execute the styling language consistently across the entire model line. Building a spectacular one-off LF-LC concept is impressive. But the real measure of success lies in the translation of the LF-LC’s spirit and soul into all future Lexus models.

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